Finning is the world’s largest Caterpillar dealer. We were asked to provide strategic input and then tasked to develop creative work to deliver a multi-channel campaign to promote their new e-commerce platform for buying genuine parts. We also created an integrated DM campaign aimed at their major clients.

Finning is the world’s largest Caterpillar dealer. We were asked to provide strategic input and then tasked to develop creative work to deliver a multi-channel campaign to promote their new e-commerce platform for buying genuine parts. We also created an integrated DM campaign aimed at their major clients.